Reports
Sell Through Rate
How much of your inventory is selling over a period
The Sell Through Rate report shows the share of available stock that sold over the period - a quick read on demand versus how much you’re holding.
Key columns: product, variant, SKU, location, units sold, units remaining, sell-through rate, and unit cost.
Sell-through rate is units sold as a percentage of what was available. A high rate suggests you could hold more; a low rate suggests overstock or slow demand.
When to use it: to judge whether stock levels match demand, and to spot strong sellers worth deepening versus slow movers worth trimming.